is a site for possible candidates and Workday is a site for employees who have already been hired, Gem sees itself as a software for the process in between -- building relationships and keeping in touch with possible new hires.
When Steve Bartel worked as an engineer at Dropbox, the company was looking to hire and expand as fast as it could. But there wasn't an effective way to keep track of candidates except with spreadsheets, where engineers would list the best candidates they wanted to keep in touch with and call them"gems."
With this idea in mind, Bartel decided to start a business to help companies build relationships with talent. On Tuesday, his company announced it has raised $9 million in a series A round led by Accel, launch a new candidate relationship management platform, and rebrand its company to Gem."We hope with our name brand, we hope to start getting people to think of us as more than a sourcing product," Bartel, Gem's co-founder and CEO, told Business Insider.
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