-artist-turned-entrepreneur Bobbi Brown is celebrating three years with a new kit of Brown’s favorite products, dubbed the Bobbi 3.0 Kit, as well as two embroidered sweaters in collaboration with Lingua Franca. The former debuts Thursday on Jones Road’s website and in stores for $82. The Lingua Franca collaboration, available in two slogans — “I Am Me” and “What If” — will sell at Jones Road retail stores before rolling out on Lingua Franca’s website Nov. 2 for $135 on a made-to-order basis.
The vision is to have the brand present in its own channels predominantly, such as direct-to-consumer and its own brick-and-mortar doors. “It’s all about reach. There are so many people that are just discovering Jones Road,” Brown said. “We have just hit the surface of what’s even possible, and reach means different things to different people.”
“We have no other plans for retail at all,” Brown said. “But for our own retail, we do have some plans.” More stores in key markets are in the works, and while no plans are solid, the duo mentioned Brooklyn, Chicago and California as potential markets to enter. “We do things our way, and we didn’t want somebody coming in here, telling us we had to go into wholesale,” Plofker said. “It allows us and Bobbi to be more in charge of the direction of the company.”