series through a new CNBC documentary that explores the business aspects of the highest form of racing in the world.While the “Drive To Survive” series on Netflix focuses on the competitors and the drama of F1, the CNBC one-hour documentary will analyze the finances, revenue, and expansion of the series, as well as the role of sponsors.
She said the program will explore how the business of F1 “stands firmly at the intersection of sports, technology and culture.” Eisen will take a closer look at attendance, viewership, and market value, as well as next month's Las Vegas race that is being promoted by F1. Eisen reports from four different F1 venues and had access to Liberty Media CEO Greg Maffei, who discusses the series' growth since Liberty took over the commercial rights in 2017., Kevin Magnussen and Nico Hulkenberg.
The program also examines the fan experience with a look at the Las Vegas Grand Prix, which is expected to be the most expensive event for spectators on this year's F1 schedule. Eisen also interviews F1 Academy managing director Susie Wolff with a focus on female drivers.