Anheuser-Busch InBev reported a rise in revenue and stuck to its full-year guidance on Tuesday despite a hit to U.S. sales as some drinkers boycotted Bud Light. Its stock was rising.
Revenue in the U.S. declined by 14% and sales to American retailers were down 17% as AB InBev’s flagship American brand Bud Light is facing a conservative boycott over its marketing partnership with transgender influencer Dylan Mulvaney. Last week, mixed-martial arts league the UFC appointed AB InBev’s Bud Light as its official beer in the U.S. and official global beer partner.
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AB InBev earnings climb but Bud Light backlash still weighs on North American salesAnheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales. It's a sign of continuing fallout from a promotion with a transgender influencer that cost it sales. The world’s largest brewer and parent company of Bud Light said Tuesday that adjusted earnings for the latest quarter rose 4.
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