A self-professed “underestimated everyday woman” who went to university at 49 has set up a multimillion-pound beauty company in her 50s after discovering bone broth, simmering chicken feet and pigs trotters in pans at home for hours to make a gelatinous stock which she drank to improve her skin and hair.
Maxine then became a full-time mother “by choice”, which she described as “an absolute gift”, and moved to Wolverhampton, which would become the place where Absolute Collagen was born. Maxine then started making and drinking bone broth, which made her skin glow and the whites of her eyes “really shiny”, and she believes that collagen was “making the difference”.
Maxine said “life was tough” growing up, but she believes her upbringing has given her invaluable skills today – she is fearless, solution-focused, and she “gets stuff done”. “I did it for four months and felt desperately insecure, really dowdy, but that was the whole point to find out who I really was.”
After friends noticed she was “glowing”, they wanted to know her secret, and she ended up cooking massive pots of bone broth and handing it out to others. However, it has not come without hard work, and Maxine even took the risk of remortgaging her house, selling items, and borrowing money from friends in order to self-fund the business.