These beauty brands’ use of upcycled ingredients proves that one person’s trash will always be another’s — often luxe — treasure.Waste is an inevitable part of the farming industry. Crops are discarded daily for a plethora of reasons, including the weather, market prices and — believe it or not — aesthetics. In fact, an estimated 40 per cent of total food waste is attributed to grocery stores’ strict cosmetic standards.
are on a mission to give produce and plants that have been discarded — for whatever reason — a second life by using upcycled ingredients in their formulations.Plums are at the heart of California-based brand Le Prunier, thanks to the fruit’s multitude of health benefits. The company’s hero product, Plum Beauty Oil, is formulated using 100 per cent upcycled plum kernels, a waste by-product from the fourth-generation family farm that produces the brand’s ingredients.