This new Adidas sneaker was created by a South African company

The sneaker giant Adidas has created a new top-end sneaker with the South African retail group Shelflife.Adidas Consortium x Shelflife ZX 4000 shoe has been created with South African leather, and has a jacquard-printed panel.The collaboration with the local premium sneaker group Shelflife is the first of its kind on the African continent.

“It’s been a really long and tough journey to get it right,” said Shelflife founder Nick Hebert. Shelflife is a premium, high-end sneaker and streetwear brand in South Africa, with stores in Johannesburg and Cape Town According to the release notes, the sneakers have an “understated use of luxurious greyscale nubuck ” when viewed straight-on from the outside. Woven fabric underlays serve as a homage to South Africa’s “historic craftsmanship”."On foot and in action however, the medial side of the shoe is revealed, showcasing a colourful, jacquard-printed panel.”

The new South African-collaboration sneakers will sell at 80 exclusive sneaker boutiques in the US, Europe and the UK. It will also be on sale at Shelflife in South Africa. Shelflife is part of the adidas Consortium network.

BISouthAfrica If it's from a different company it's definitely not adidas wtf

BISouthAfrica Looks miserable

BISouthAfrica Shatrisha 😁 Trends_Central

BISouthAfrica This is evident!! Very old fashioned! Zero imagination! We need to be proud of our products but this Boooh boooh

BISouthAfrica Is that the best they can be come up with 😔😔 I'm disappointed

BISouthAfrica Maybe that's y they look so ugly?🙄

BISouthAfrica Sneaker statue or ghost sneaker

BISouthAfrica Looks liks a solid stong tekkie

BISouthAfrica South Africans are still mentally colonized that is why they respond negatively to this sneaker.there are more ugly pairs manufactured over seas but they buy them.shame on you.

BISouthAfrica They are hectic ugly mos.

BISouthAfrica A fool and his money is easily parted!!

BISouthAfrica That’s why they are so ugly

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