Independent retailers in South Africa make up about 35% of the electronics and appliance market in terms of sales, Iser-Expert CEO Jonny Aarons has told MyBroadband.
The buying group targets product categories like small and large appliances, houseware, air conditioning, cellular, tablets, wearables, personal care, and outdoor. This strategy has proven successful, with Iser-Expert achieving an annual average compound growth of 17% over its previous three financial years.
He highlighted that Kloppers frequently performed well in MyBroadband’s price comparisons for various consumer electronics. In 1981, it bought the 10,000-square-meter Greatermans branch in Bloemfontein when the company closed its South African branches in 1981. In the years that followed, the Juniors name was retired, and three more Klopper brothers joined the business.