’ thriving international sales division, are teaming up with Logical Pictures to launch the Paris-based sales outfit Pulsar Content. The banner has also announced a partnership with Nicolas Winding Refn.
“Refn and I both share a similar vision of the industry’s evolution in terms of new opportunities,” Logical Pictures president Frederic Fiore said. “Since Refn has decided to produce his future original content under the byNWR brand, we will be cooking up some very innovative and interesting new projects.”Pulsar Content will aim to set itself apart from other sales groups by developing a stronger focus on innovative marketing to facilitate the work of buyers and the use of blockchain technology.
Sousa said the Pulsar team believes it’s key to work hand-in-hand with buyers and producers to create in-depth, out-of-the-box marketing campaigns for each title, starting at the pre-production stage. Pulsar will be working with the London-based marketing outfit AllCity Media, among other banners.
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