"Don't vape. Don't use Juul," Juul CEO Kevin Burns"Don't start using nicotine if you don't have a preexisting relationship with nicotine," he said."Don't use the product. You're not our target consumer."Juul is a major producer of vaping products, and many of those are for sale in South Africa. It is partially owned by Altria, the tobacco giant behind Marlboro.
When asked how he could sell vaping products with no knowledge of the long-term effects, Burns said,"We think we have a product that is legal today, is tested for toxicity, and does not present, you know, a risk based on the guidelines of the category today to the American public." In response to a question about whether Juul products are toxic, he said,"We do toxicology testing on all of our products."Juul is pushing a new checkout system to curb sales to minors
In an effort to curb sales of its products to minors, Juul on Wednesday said it planned to offer incentives to retailers to install a new electronic age-verification system at the point of sale,Juul will stop selling to any retailer that hasn't adopted the system by May 2021, Burns told The Journal.