Depending on what your product or service is, there are different social media sites that may serve as your sales funnel. It’s important to understand what these are and how customers interact on them: in other words, understand the “customer journey.” How does your ideal customer discover your product on a social media advertisement, and what compels them to click the advertisement to learn more?
A common mistake many e-commerce brands make is treating all social media sites the same, thinking their customers are the same across all of them. “The way people behave/buy is unique to each platform, and the competition on these markets will be fierce,” says Jeremy Delk,. For example: Facebook buyers vs. Amazon buyers vs. Pinterest buyers... Each of these platforms has their own customer journey, and brands that fail to cater to those quirks appropriately, will fail to compete.
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