Google ads and the online travel industry have hit a wall

New York — Google’s moves to cram the top of its search results with more and more advertising is hammering the online travel industry, one of the company’s biggest customers.

This search engine optimisation , worked well until about five years ago. Around that time, Google began placing more ads on the top of search results, pushing down the free listings. The internet giant also built new travel search tools, which were mostly paid listings. “Google has got more aggressive,” TripAdvisor CEO Stephen Kaufer said during a conference call with analysts late on Wednesday. “We’re not predicting that it’s going to turn around.”

DA Davidson analysts wrote that Expedia is exploring alternatives to mitigate its “reliance on search/Google”, but they see “no alternatives that will be able to efficiently ‘move the needle’ from a volume perspective anytime soon”.

Philippines Philippines Latest News, Philippines Philippines Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

LISTEN: Google announces free Wifi for the Cape Flats | IOL Business ReportGoogle South Africa held its first ‘Google for South Africa’ event in Johannesburg, where it announced a number of initiatives and products specifically tailored to the South African market. busrep
Source: IOL - 🏆 46. / 51 Read more »

LISTEN: Google announces free Wifi for the Cape Flats | IOL Business ReportGoogle South Africa held its first ‘Google for South Africa’ event in Johannesburg, where it announced a number of initiatives and products specifically tailored to the South African market. busrep
Source: IOL - 🏆 46. / 51 Read more »