Trump uses slogans such as "Make America Great Again" to rally support.Both Trump and Neumann have built billion-dollar brands using a potent mix of charisma and clever marketing.
Similarly, Neumann's powerful personality and grand vision of transforming how the world works helped him rally support and raise billions from investors. He turned WeWork into the largest private tenant in New York and London — with a valuation as high as $47 billion — in less than a decade. Other examples include Vice President Mike Pence's stay at a Trump resort in Doonbeg, Ireland — 180 miles from his meetings in Dublin — and the president's recent attempt to host next year's G7 summit at Trump National Doral in Florida, claiming his administration had vetted several locations but settled on his struggling resort as the best option. He backed down under pressure from Republicans and the media.