’s friends and family could congregate, interact with one another and present their brands in dynamic new ways. “All we wanted to do at the time was to open a totally new, super exciting and wildly interesting retail store,” explains DSM president Adrian Joffe. “What makes DSM unique are the unforeseen accidents and synergies that [have arisen] along the way.”
As the groundbreaking retailer celebrates its 15th birthday with Monochromarket – a range of items past, present, and future, reinterpreted and reimagined in monochrome – some of its beloved collaborators reflect on what the space means to them. From Simone Rocha , to Stephen Jones , here are some of DSM's extended family’s best memories of the fashion store that changed the retail landscape.
David Owen: DSM supported us from the beginning. When it was only vintage books that we carried, it was quite challenging to make the sales alongside other brands and spaces. But, they liked it and stuck with it.
Theaster Gates, Honey Dijon, Naomi Campbell and Adrian Joffe at the Honey Fucking Dijon party in October 2019.I spent a lot of time at Dover Street Market while I was studying at Central Saint Martins – we were always encouraged to spend time there on our course. While I wasn’t a great customer, I remember spending hours looking at clothing close up, and examining how things were finished.