Matière Première will use the infusion of funds to expand its physical retail presence, with plans to open the brand’s own stores, starting this year in Paris.A goal is to have 20 freestanding boutiques in Germany, the U.S., Middle East and China, as well.and general manager Cédric Meiffret. They remain majority shareholders. The trio set out to propose the highest-quality contemporary French perfumery to the world.Europe is Matière Première’s largest market sales-wise.
There are 12 fragrances, including one exclusive to Harrods. And more scents are in the pipe, including a line of five extrait de parfum being teased in mid-June. Matière Première raised its first funding round, of 1.3 million euros, with 10 international investors, in October 2020.