Amia is tackling migraines with trigger-free snacks, and now actress and director Jennifer Morrison is joining the team as cofounder and chief brand officer to further scale the business.
“I feel so lucky that Amia found me initially. It was just such a natural fit,” Morrison said, who was on location directing “Yellowjackets” at the time of the interview. “Jon and I were introduced because he had been working on trying to figure out a way to make a food brand that was migraine-friendly in the sense that there were no foods in it that would be considered triggers for migraines.” Amia, which launched in 2023, is aiming to reach the 40 million Americans who experience migraines.
After trying out Amia’s trigger-free products, which include an array of baked oat and seed bars, $27 for nine, she was hooked. “We became very fast friends. We totally bonded over what we’ve been dealing with with migraines,” said Morrison. “Now we’ve teamed up to try to bring this to the rest of the world.”
“We want it to feel literally friendly,” she said. “We want it to feel inviting, and we want it to feel like this product is your friend if you are dealing with migraines.” “The bars are really speaking for themselves.…There’s a tremendous amount of repeat customers, which says a lot,” she said, adding that many either experience migraines or know someone who does.