The team behind the Caesars Palace Times Square casino proposal is ready to launch a $250 million neighborhood investment plan to support the Midtown and Hell’s Kitchen communities if they win a license to operate, amNewYork Metro learned in an exclusive interview Tuesday.
“With a project of this scale comes enormous responsibility to our neighborhood and community. We want everyone around us to win if we win,” Herschenfeld said. “I’m not just talking about big businesses. We need to bring benefits to the restaurants, the small mom-and-pop restaurant businesses, and we need to bring benefits to the residents. They are the lifeblood of Times Square.
Jennifer Mitchell, president and CEO of the Doe Fund, said her organization is “thrilled” for the potential partnership with the bidders. Thus, improving the ecology of bustling Hell’s Kitchen and Midtown became one of Herschenfeld’s environmental priorities.