Cool weather and rain brought hope to the Alberta town of Jasper that the wildfire there could be brought under control soon and the recovery for the iconic tourist hub could begin.“It’s a real gamble being in the tourism industry right now,” said Mandy Nordahn, owner of Mearas Vista Inn in Tofino, B.C.2023 was the worst wildfire season ever
“I already have people calling me saying they can’t come. It hurts business, but you can’t really blame people,” she said. However, she added that in addition to the cost of such weather events, the industry also takes a hit as news of extreme events makes headlines around the world. Such headlines, she says, can have ripple effects beyond just the affected areas.
It’s not just wildfires, a warming climate means Canada’s winter sports industry too faces an uncertain future. A report in June last year predicted that ski resorts in Canada would have to