In that TED talk Anderson decried the “false choice” between the economy and the environment, claiming that worrying about the climate didn’t mean losing sight of profits. He observed:
Fourth, as Anderson discovered, going a credibly deeper shade of green is a good move for companies that want to be employers of choice. Fink noted in his letter that “Young people have been at the forefront of calling on institutions… to address the new challenges associated with climate change.” They care about the issue and want to work for companies that share that concern.
We are entering a new era for investing. This is cool.
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