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While she adjusts her sponsored content prices based on the brand and the type of advertising opportunity, her base rate for an Instagram post is $1,200, she said. She said she charges $1,800 for an Instagram video and $2,000 for a monthly partnership that includes one Instagram post and one post on her blog, WanderwithMacy.com.
Including performance metrics in a media kit is as important as highlighting content, said Alessandro Bogliari, cofounder and CEO of The Influencer Marketing Factory.
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