Summer is the most lucrative time of year for the concert business, as promoters stage festivals all across the nation and host large outdoor shows at stadiums and amphitheaters.
Sports leagues, meanwhile, make most of their money from media deals with TV networks, and have debated playing games in front of empty stadiums. But concerts depend on large numbers of people gathering in close proximity, the very circumstance in which the coronavirus is most likely to spread. The immediate impact has already been severe. Live music was one of the very first industries affected by the global health crisis. Many large states outlawed big gatherings on March 12, the same day an industry task force of concert promoters, talent managers and booking agents urged a moratorium on large events through the enough of that month.
"It's a really tenuous time for a lot of companies," said Andrew Morgan, a booking agent with Ground Control Touring."We don't have investors, we're not publicly traded, 100 per cent of our income is based on the income of artists." Most industry experts expect small shows to be the first to return, followed by large events next year. Mr Perloff still has 120 events scheduled between now and the end of the year, some in a 500-capacity venue, others in a 2,800-person theater in Oakland, California, and others on a far larger scale.
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