And if LendingArch follows the pricing strategy it has now adopted in Canada for its US operations — it recently announced that it is all platform fees for Canadian consumers — it could further limit its ability to generate revenue in this new market. The suppressed revenue opportunity in Canada could also limit available liquidity to fuel the US expansion.
To ensure a successful US launch, LendingArch should create other sources of revenue such as premium accounts with additional features, like regular updates on the latest competitive rates offered on the market and topical personal finance tips straight to users' inboxes.Business Insider Intelligence analyzes the fintech industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.
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