its efforts to bring third-party accessory-makers such as Skullcandy into its ecosystem. Opening up Find My to third parties will help Apple match Tile in terms of supporting a wider range of products. Apple also has an advantage over Tile because it can tap into its massive device base.
Opening Find My access to third parties could help Apple ward off antitrust scrutiny, even though the move will likely make it harder for Tile or other competitors to compete. With the expected release of its AirTags, Apple will more conspicuously compete against Tile in the device-tracking market — this could raise antitrust concerns, particularly if Apple were to support only its own tracking tags on the Find My app, which benefits from tapping into Apple's share of the mobile OS market. Opening up to third-party providers can help Apple ward off these concerns.
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