Telehealth start-up Ro has hit record sales every month since expanding pharmacy business pre-pandemic

Ro is using the opportunity to beef up its executive team. The company has just hired Stephen Buck, a veteran of the drug supply chain, as a vice president of pharmacy strategy. Buck, who previously worked at GoodRx and"No one has done mail-order pharmacy in a way that consumers can say is above and beyond what they get today," said Buck, in a phone interview. "So for me, this was a once-in-a-lifetime opportunity.

Ro CEO Zachariah Reitano acknowledges that people will still need to go into a physical pharmacy for acute problems that require medications right away, but he said his company can send scripts overnight. The average Ro customer, he said, is in their mid-40s, and orders pills for high cholesterol, hypertension, birth control or diabetes. Ro is trying to make the experience similar to the way consumers buy other things.

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