North had been working toward launching the Focals 2.0, the second generation of its AR glasses designed to look like regular glasses. However, to expedite the development of the Focals 2.0, North pooled all of its resources toward the development of the glasses, which meant that it stopped selling the original Focals.
North placed significant emphasis on making AR glasses more discreet — Google Glass were conspicuous and never became socially acceptable as a result. People who wore Google Glass headsets became colloquially known as "
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