The increase was consistent across regions, and category growth mirrored other quarters: Top gains came in gaming and retail , and declines were led by travel and ticketing . Even with the growth, e-tailers are feeling the slowdown in overall spending, with purchase value declining 3% annually in June, which indicates that customers are spending online more often, even if overall dollars are down.
Ongoing gains in online shopping, even as lockdown restrictions ease, could indicate a big-picture shift toward e-tail. Customers can shop in-store, but are still shopping online. Nearly all retail is open, albeit with restrictions, in all 50 US states and most countries worldwide — a stark difference from the spring, when e-commerce surged in part because it was the only option. A surge in buy online, pickup in-store usage could be one driver, but overall e-tail usage is growing too, per
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