A new partnership that will allow Africa’s largest pay TV operator, MultiChoice, to add content from international online streaming giants Netflix and Amazon Prime Video to its platforms may point to a future of increased revenues and investment for the local entertainment sector, says new research from professional services company Accenture.
Roman Magis, principal director for video, advertising and content at Accenture Africa, spoke to Business Day about the direction the industry may be headed.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.
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