with over 1 billion monthly active users, but the company's revenue engine still primarily runs on search and advertising.
Google makes most of its revenue through Maps by selling advertisements to businesses. It also offers the Maps API to businesses and app develops for a fee. Google now owns more than 80% of the navigation market, split between Google Maps and Waze, according to Mahaney, giving the company access to a huge amount of data. But anfound that Local Search Ads on Maps appeared in 48% of searches on desktop, yet only 21% of mobile searches.
"Assistant has had huge acceptance from users but it's not adding a lot of value right now," said Neuberger Berman analyst Hari Srinivasant. "The market is underappreciating this innovation in search."
Google needs to be broken up. Period. Too much data and power in too few hands.
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