Tonal, a digital fitness company that uses electromagnetic technology to create resistance training, has become one of the most popular at-home exercise systems.
Founded in 2015, Tonal is Orady's brainchild. He himself worked as a computer and telecommunications engineer for 15 years prior to launching the fitness company. But after developing Type 2 diabetes and sleep apnea, Orady had an epiphany while working out one day. : From Peloton to Classpass, meet the 17 digital fitness executives who are changing the way Americans workout as the pandemic reshapes the exercise industry
"The rowers on the market, the bikes, the treadmills, they're not technologically all that dissimilar from their predecessors, except now they have these really powerful screens on them," Orady said. "We didn't just add an Android tablet to an existing strength training machine, we actually reinvented it from the ground up and started with the way resistance is generated.
When a user starts using Tonal, they are subjected to a strength test and goal-setting, "just like you would with a personal trainer at your first session," Orady said. After this point, the system's extensive artificial intelligence programming sets in, automatically selecting resistance for various workouts and adjusting them in real-time depending on performance.
A Tonal employee demonstrates how to use the machine at a Neighborhood Goods in Manhattan's Chelsea Market.Tonal's high-tech features have also managed to catch the eye of professional athletes, especially during the pandemic, as many sought out ways to replicate their intensive training at home. This not only created an influx of new fans, but also a wave of investment funding from the likes Steph Curry and Serena Williams.
that is so idiotic, taking advantage of people in ire times who the f*** needs an app and a monthly fee to ride a bike or do hiit