Reader's Digest Parent Buys Jukin Media In Quest To Become A ‘Billion-Dollar’ Company

. And in 2020 alone, Jukin licensed more than 2,000 video clips for use in major advertising campaigns — as well as on TV and digital properties in almost 100 countries.

“Everybody wants more eyeballs, and everybody’s competing for the same ad dollars,” he continued. “We realized that for us to grow and accelerate the way we wanted to, we decided we needed to find the right partner.”As part of Thursday’s acquisition announcement, both companies say that the combined entity will provide advertisers with even more potential to reach consumers across the web, social channels, CTV, OTT and print properties with “brand-safe, unique and authentic content.

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Fonte: WSJ - 🏆 98. / 63 Consulte Mais informação »