was a successful purveyor of ski gear but was on the verge of collapse by 1984. Along came white knight Alexandre Fauvet, a veteran of Lacoste, to rescue the ailing brand. “I saw a space in this market for initially technical products that actually look good,” Fauvet says. “I liked the idea of mixing up technicality with style and creativity.”He remembered the brand from the ski trips of his youth but wanted to create pieces that went beyond the Alps.
The pandemic forced an even stronger push into crossover wear. “Due to the crisis, nobody could ski,” Fauvet says, explaining the origins of Fusalp’s ready-to-wear made from the same performance fabrics as the brand’s ski parkas.
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