The “Cyber Rodeo” featured art installations including a Tesla coil, multiple stages and a sea of Texas-made Model Y sport utility vehicles, arranged to look like the Texas state flag. Tesla’s chief designer, Franz von Holzhausen, appeared on stage with Musk and the forthcoming Cybertruck, which will go into production next year.
“Welcome to Cyber Rodeo,” said Musk, who wore dark sunglasses and a black cowboy hat on stage. “We’re going to talk about past, present and future.” The $1 billion factory, which is larger than the U.S. Pentagon, is critical to Tesla’s expansion. The company has been operating near capacity at its Fremont, California, plant since the heady days of 2018, when it erected a giant tent in the parking lot to boost output of the Model 3 sedan and ran out of room.
“It will be the highest volume car factory in the U.S.,” said Musk. It also has the potential of becoming the world’s biggest battery cell factory, he added.
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