Given the universal appeal of sports, Crypto has exploded on the scene as a leading category of sports sponsorships. With the sports demographic primarily comprised of ages 18-35, sports are an invaluable platform for crypto companies to realize tangible benefits and reach their target audience.
“AIC Sports and Entertainment Group helps professional and college sports teams navigate the complexities of the digital asset sponsorship journey. We align sports properties seeking new and incremental sponsor revenue with crypto companies that are looking to expand their audience and grow the adoption of this currency,” stated Rich Kinzler, AIC Sports and Entertainment Director.
As part of that partnership Colin Jordan, CEO of UPI, stated, “As a startup in an emerging technology space, it is important for us to be very strategic about every move we make, especially when it comes to sales and marketing. AIC helps us to not only find opportunities that maximize our exposure with our target audience, but they facilitate these opportunities via our token, UPI, which helps us maximize the value of our marketing budget.
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