, about Steve Rogers . But while it was written by Tony-winning composer Marc Shaiman, the musical doesn’t actually exist. It’s just an elaborate joke, set up in a couple of Marvel movies before being delivered in full in the Disney+ seriesIn some ways, the number perfectly encapsulates what this event – and, arguably, what Disney – is all about. Fandom is its own reward, butFor the company, fandom drives engagement, and engagement drives profits.
In the company’s self-mythologising, the parks are places where dreams come to life, and where memories that will last a lifetime are made. They are tangible proof of the words of the song that serves as a corporate mantra: when you wish upon a star, your dreams come true. Disneyland is, in company speak, “the happiest place in the world” . And while the weariness on the faces of parents dragging their small children towards the exit gate at 11pm might make you question that, it mostly delivers on the promise.
Everything here looks aged and lived-in, and is solid to the touch, which triggers such a deep emotional response in the model-making child in me that tears spring to my eyes. When I enter Savi’s Workshop and hold a hefty metal-hilted lightsaber in my hand and hear that distinctive hum as its fibreglass blade lights up, it doesn’t matter that I have no practical use for this $US200 toy. Resistance is futile, and I hand over my credit card.
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