My Southeast Asia Ventures: After overcoming challenges in starting an emergency response firm in Brunei, my next business plan involves food

These experiences further nourished my passion in the field and motivated me to build a niche service in the emergency response sector for the region.

We provide emergency response and fall protection services to many companies and organisations in Brunei, and across Singapore, Indonesia, the Philippines, and Oman.During a previous project with oil and gas firm Brunei LNG in 2016, I saw the potential for emergency response services within the country. This eventually led to longer-term projects and setting up a company in Brunei was a logical expansion for me.

I found that at times, information was not as easily accessible as in Singapore. Therefore, I had to manage my expectations and find alternative avenues to get the information I needed. Interestingly, language was an unexpected challenge for me. Although Malay is spoken in Singapore and Brunei, there are subtle differences between the two countries.

In retrospect, there is no denying the challenges of running a business in Brunei and being away from home. I strongly believe that being adaptable and flexible in business is important; how one responds to challenges that come their way is what will determine their success in life. I am grateful to be able to reach out and provide services to so many companies within the short time that SRS Brunei has been set up — indeed the success of the company has been the high point of my time in Brunei so far.

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My Southeast Asia Ventures: Having run an emergency response firm in Brunei since 2017, my next business plan involves foodI started my career as an emergency response specialist in the Singapore Civil Defence Force (SCDF). In 2010, after six years of honing my skills in the force, I ventured out to further develop my technical expertise through stints with companies like oil and gas firm ExxonMobil and emergency response training provider
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