Netflix Earnings: Streamer Wins With Password Crackdown, Adds 5.9 Million Subscribers

, last fall, and the timing was ideal. Inflation has prompted many families to cut back on extras like entertainment, such as going from four streaming services to one or two. The lower-priced Netflix option became attractive. It now has a reported 5 million subscribers.But it was clearly the password crackdown that had the biggest impact on this quarter’s unexpected growth.

Netflix phased in the crackdown slowly. It rolled out in countries beyond the United States first, allowing the streamer to troubleshoot it as well as inform people in other places that this was coming. The new policy launched in May in the United States. It allowed people to buy an extra membership on their own account for former “sharers” at a reduced price of $7.99 per month. “A Netflix account is for use by one household. Everyone living in that household can use Netflix wherever they are — at home, on the go, on holiday — and take advantage of new features like Transfer Profile and Manage Access and Devices,” the company said in its May 23 update about the password sharing rules.

Portugal Últimas Notícias, Portugal Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

Netflix Q2 earnings: Streamer is riding high despite actors' strikeEvery Hollywood company is having a terrible summer except Netflix, whose global content machine will help it ride out the actors' strike: 'They just aren't worried'
Fonte: BusinessInsider - 🏆 729. / 51 Consulte Mais informação »

Netflix Q2 Earnings Preview: Analysts Expect Windfall From Password-Sharing CrackdownNetflix’s move to start broadly monetizing password-sharing users — after years of tacitly allowing the practice with a wink and a nod — could help the streamer beat Q2 2023 earnings targets.
Fonte: Variety - 🏆 108. / 63 Consulte Mais informação »

Netflix is about to report earnings — here's what to expectNetflix will report second-quarter earnings after the bell. Here's what to expect.
Fonte: CNBC - 🏆 12. / 72 Consulte Mais informação »

Netflix Reports Blockbuster Earnings, as Password-Sharing Crackdown Leads to 5.9M New SubscribersThe company began executing its 'paid sharing' strategy in the U.S. last quarter.
Fonte: THR - 🏆 411. / 53 Consulte Mais informação »

Netflix earnings bring big subscriber windfall, but stock gets dinged on light revenue forecastNetflix wowed Wall Street with new subscribers, but lighter-than-expected revenue and sales projections undercut the stock in extended trading. $NFLX reported subscribers increased by 5.9 million in Q2, blowing past analysts’ estimate of 1.82 million.
Fonte: MarketWatch - 🏆 3. / 97 Consulte Mais informação »

Netflix earnings showcase strength as the rest of the media industry strugglesNetflix's core business continues to chug along as the rest of the media and entertainment industry searches for new growth.
Fonte: CNBC - 🏆 12. / 72 Consulte Mais informação »