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Veuve Cliquot exploring new African markets as the continent thirsts for Champagne | Business

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Veuve Clicquot, the Champagne maker that’s part of luxury-goods powerhouse LVMH, is exploring new markets in Africa as demand for premium products rises on the continent. | News24_Business

The Champagne maker is considering expanding in East Africa or going west to Ghana as it looks to boost its presence on the continent, according to Chief Executive Officer Jean-Marc Gallot. The drinks maker, controlled by French tycoon Bernard Arnault, already sells its products in South Africa, Nigeria, and in Francophone countries, Tunisia, Morocco and Algeria.

“By far, South Africa is the number one market for Champagne for us,” Gallot said in an interview with Bloomberg TV’s Jennifer Zabasajja in Johannesburg. “We have to go a little more to Kenya, we might even consider Tanzania and maybe some other countries.”

 

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