The company said consumers can purchase colorful blooms with a portion of the proceeds from every sale donated to a participating nonprofit of their choice.
"Mrs. Bloom's and Crayola believe in the profound impact that color and kindness can have on the world," said Oren Shapiro, partner and president of Mrs. Bloom's. "Crayola Flowers is an innovative business model that empowers consumers and nonprofits to spread cheer, inspire kindness and affect change through the joy of giving and receiving flowers.
Crayola Flowers launched its product with the following nonprofit organizations and causes: 4-H, A Kid Again, American Foundation for Suicide Prevention, American Heart Association, Autism Speaks, Big Brothers Big Sisters of America, Hawai'i Community Foundation Maui Strong Fund, On Our Sleeves, One Tree Planted, Operation Homefront, St. Jude's Children's Research Hospital, The Humane Society and Wounded Warrior Project.
Proceeds donated to the organization can range from 10-50% or more depending on which of the three fundraising options the nonprofit chooses. Crayola also said the platform provides fundraising tools to make creating, sharing, managing, and tracking fundraisers easy.You can learn more here. "With Crayola Flowers, we are sowing the seeds of change and nurturing the growth of positive impacts that reach far beyond beautiful petals and stems," said Ari Shapiro, partner and marketing director of Mrs. Bloom's. "We're not just sending beautiful, fresh bouquets, we're also educating consumers about organizations whose work likely benefits someone they know and love, reinforcing the idea that kindness can flourish in even the simplest gestures.