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Bardella’s spokesperson, Victor Chabert, did not immediately respond to a request for comments on this story. He described Bardella as “kneadable,” or able to be moulded into shape, while also being enough of “a blank page” for voters to project their own views onto him. Citing his own poll findings, Gervasi said Bardella had opened up whole new voter segments for the far right, including older and middle-class voters for whom the Le Pen name has long been toxic.
During the campaign Bardella repeated his “hand won’t be shaking” mantra as he promised to reduce immigration through increased expulsions and border controls. He also calls for cutting welfare payments for families who include serial youth offenders.