Hampered by modest viewership, the video service gained some traction last year with the premiere of Tom Brady’s “Tom vs. Time” documentary and it is currently getting a big promotional push during the NBA Finals with the Stephen Curry-inspired “Stephen vs. The Game” .
“The investment in getting users to watch video content on the platform and potential long-term monetization far outweighs any near-term headwinds,” Walmsley wrote in a Wednesday note to clients. He has a Buy rating and $220 target on shares of Facebook, implying 24% to its current price. “We think the investment in getting users to watch video content on the platform and potential long-term monetization far outweighs any near-term headwinds,” Walmsley concluded.
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