A series of interviews with marketing innovators working at the intersection of consumer behavior and business transformation: Q&Q with Meredith Verdone, CMO, Bank of America. You have been at Bank of America for some time and then you stepped into the CMO role. Tell us about that process. What was the situation that was handed to you, at that time? I’d been at the bank 18 years before I became CMO.
We felt it was important for our customers to get to know the people behind the company, the leaders and what we believe in, there is a lot there that the public never really understood. We still were in this pivotal place with our brand being fairly Then, as we were launching this new idea, we thought, “Who better than our CEO to declare it internally and externally?” It shows you the voice of the CEO. It is so genuine and authentic to what we believe, and as evidence, I can tell you that our CEO wrote most of the script. Because it’s how he runs the company. The brand strategy and the company strategy are inextricably linked. That is why it’s working.Marketing has been an accelerant. It shows the alignment.
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Fonte: Forbes - 🏆 394. / 53 Consulte Mais informação »