Busan Project Market: Antoinette Jadaone Tackles Misogyny With ‘Boldstar’

After making a handful of award-winning shorts, Filipina filmmaker Antoinette Jadaone made her feature debut in 2011 with “Six Degrees of Separation from Lilia Cuntapay” that received considerable festival play, including at Busan in 2012.

. “We had what we call ‘boldstars,’ the female protagonists in these usually low-budget, but high-grossing, ‘bold’ films. Then the rom-com genre began to rise to popularity, and the boldstars were replaced by the quirky leading ladies. What has become of the bold stars then? How are they living now? Their 15 minutes of fame and fortune is over.

“For mainstream cinema, usually, the cast comes before the story and script,” says Jadaone. “Do you have a story for Actor X and Actor Y?” For independent cinema, script comes first, and you find the actors that are right for your story. Both have advantages and disadvantages. I love working in both. You just have to choose your battles.”Bianca Balbuena

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