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The most common is skills, which can be good ways for a range of advertiser types to provide a utility while promoting themselves, the study found. Skills that provide utility are one of the only ways to reach that audience, since Amazon and Google restrict other forms of smart speaker advertising, found the study, which surveyed more than 11,000 people in 13 countries.One of the biggest concerns people have about smart speakers is that the technology is listening in on their conversations, though.
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