, is among the high-profile executives who have linked up with an investment venture. In October, he signed on as an executive partner of Attention Capital, a startup that was also spurred in part by the sale of 21st Century Fox.
“It’s kind of like the difference between owning your own store and working for Walmart,” Mosko says of making the transition from a studio to working for a privately held concern. “Sometimes, at bigger companies, you wind up playing not to fail. Here, there’s a big mandate to grow the company and create value. There’s no limitation on us to create the next big show.”
After getting an inside look at how the biggest of Big Media companies operate, Marchese is more convinced than ever that there are ripe opportunities for nimble newcomers led by executives with an understanding of how the industry is changing. Attention Capital’s first public move was to partner with James Murdoch’s Lupa Systems — yet another investment startup fueled by fallout from the-Fox union — to acquire a controlling stake in Robert De Niro and Jane Rosenthal’s Tribeca Enterprises.