Still, the speculation around Moncler comes as the outlook for standalone brands becomes trickier, with cash rich groups like LVMH and Kering drowning out competitors with more spending on social media marketing and the hire of star designers.
It listed on Milan’s bourse six years ago and has thrived by expanding in markets like Asia, while rejigging its strategy. Like its rival Canada Goose , which makes more functional winter jackets, Moncler has also benefited from growing consumer demand for high-end streetwear. But analysts and industry insiders have sometimes questioned whether its model, which is heavily reliant on a single product, is sustainable.
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