Talks have "yet to reach an advanced stage," but they indicate that Apple is considering licensing or acquisitions as a means to quickly build out its $5-a-month streaming video service Apple TV+ into a more robust offering as the iPhone maker transitions to . The Pac-12 equity stake could be valued at up to $5 billion, while MGM could cost as much as $10 billion.
Even if talks don't ultimately progress to deals, they indicate a pivot from Apple's original content only strategy for Apple TV+. Apple CEO Tim Cook originally positioned the service as "the first all-original video subscription service.
Further, an all-originals strategy further puts excessive pressure on Apple to produce best-in-class shows that can stand out among originals from rivals like Netflix, Amazon, Disney, and HBO, making its margin for error razor thin. And while content exclusivity can potentially drive customer acquisition and sign-ups on services, variety is likely more important than originals for services that intend to have broad market appeal and longevity among subscribers: Given the choice, nearly three-quarters of US consumers say they'd prefer that a streaming service have a wide variety of content, versus the 27% that said they'd prefer that a service have exclusive, original content,If the deals do progress, here's...
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Источник: Variety - 🏆 108. / 63 Прочитайте больше »