The rise and fall of Victoria's Secret, America's biggest lingerie retailer - Business Insider

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The rise and fall of Victoria's Secret, America's biggest lingerie retailer

The brand began to cement its image over the next few years. In 1995, its famous annual fashion show was born.The show, which was run by Ed Razek , became an iconic part of the brand's image.

Body by Victoria was a"blockbuster success" and more than doubled the sales volume of any other bra that Victoria's Secret had previously launched, Michael Silverstein wrote in his book,"Trading Up."

 

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The Rise And Fall Of Victoria’s Secret via YouTube

Nice

Good. Who actually watches Victoria Secret these days lol Meanwhile sports bra is still on the rise as well as DIY bras or even just no effing bra, & men with value embrace confident women who don't have anorexia goals & not let anyone dictate what they should wear.

Simply put, VictoriasSecret has become an unrelatable brand. Let this serve as a lesson to immutable marketers who are failing to see the customer transformation: WE FOLLOW VALUES! branding marketing

thought they were overrated & overpriced.

They overestimated the woman’s interest in them and their, “you can’t wear this unless you are skinny”, branding. Sunk themselves because they became confused who their buyers were.

Why don't we see guys parading around in their undies? Are people not interested in seeing them? OR are they not interested in doing that? I'm guessing for the right price they would, LOL! I propose someone start up VictorsSecret :-)

Victoria Secret is good. God bless Victoria and keeps all her secrets hidden forever....😂😂😂😂😂😂😂😂😂

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