Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to this email, sign up for your own This past week, Lucia looked at Time magazine's plan to expand into verticals like health and business and grow revenue from audio, video and events. Here are the main takeaways:
Meanwhile, my colleague Tanya Dua looked at buzzy mattress brand Casper's IPO filing that gives a glimpse into how direct to consumer brands are spending marketing dollars.The brand's nontraditional approach to marketing — including quirky subway ads in New York and pop-ups — increased Casper's brand sentiment to 80%, according to data from Salesforce Social Studio.
"Our $8 billion search-advertising business — though small within the overall Microsoft context — is a pretty meaningful focus for us," Rik van der Kooi, the corporate VP of Microsoft advertising, said. "As retail undergoes significant digital transformation, our intention is to leverage our technology to help our customers and partners, specifically in retail."
Research firm Cowen released its annual survey of 50 advertisers, and it gives a peek into Amazon and Instagram's ad business.
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