‘Twilight’ Star Nikki Reed Is Sinking Her Teeth Into The Sustainable Jewelry Market

Nikki Reed vividly remembers being approached on a busy Los Angeles sidewalk by an admirer of a ring on her finger—the very one that the actress and founder of the jewelry brand

had designed to be her wedding ring. But it didn’t stop the ‘Twilight’ actress from capitalizing on the business opportunity.. “Everything's for sale when it's your company.” When Reed started BaYou With Love back in May 2017, it was her first business venture and very much a passion project. “I always thought my first child would be named Bayou—my husband was born on the Bayou in Louisiana,” Reed explains, “but I birthed my company before I birthed my daughter, so my company got the name.” She went into it without seeking investors, instead opting to invest $200,000 of her own money.

“What we can find in our world that might be considered waste, with a different lens or filter, could be considered luxury,” Reed says.

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