TVSquared Launches Platform Linking Media Placements With Business Outcomes

firm specializing in TV attribution is launching a new platform with enhanced ways of linking media placements with business outcomes.

, spanning tens of millions of households, across any device where consumers watch video content. TVSquared says tagging various ad servers enables it to capture 100% of OTT advertising, without the limitations of Automatic Content Recognition technology.By measuring both impression-based linear TV in conjunction with OTT campaigns, TVSquared aims to illuminate the audience overlap across platforms, and the incremental reach that video brings to brands’ overall TV strategies.

“Together, linear and digital is giving the TV industry the greatest scale and reach potential of all time,” TVSquared president Jo Kinsella said. “We have strategic partnerships across the advertising ecosystem to create the most robust closed-loop attribution solution in the world. This means we can power independent TV measurement for advertisers and publishers – from direct streaming services to DSPs and MVPDs.

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Goldman Sachs in talks with Amazon to offer small-business loansGoldman has begun building technology to facilitate the offering of loans to small and medium-sized businesses over Amazon’s lending platform, sources said. First! can you post something about johnnyorlando ? He's a singer, actor and much more! He won the Best canadian Act and he's such a great singer. He lives in LA atm and here's some pics you can post ;) Omg. Amazon is taking over the world
Источник: latimes - 🏆 11. / 82 Прочитайте больше »

States are cracking down on companies microchipping their employees — how common is it and why does it happen?Some businesses have said they let employees implant microchips to get media attention. 2. For the person who forgot their keys.. That's companies I'll never work for or with. No job is worth being chipped.
Источник: MarketWatch - 🏆 3. / 97 Прочитайте больше »